Connect your brand with Gen Z.

The smart alternative to cashback & sampling

Awarded at eTail Connect

Cashforward & Simpling is the proud winner of the prestigious Dragons' Den Award at eTail Connect, not once, but twice! Both in Berlin and Amsterdam, we were recognized as the most innovative solution for retail activation.

For Brands

Increase penetration and collect first-party data

For Retailers

Monetize traffic and strengthen your retail media proposition

For Brands

From social discovery to measurable in-store conversion.

Boost your conversion

Close the loop between online activation and offline purchase. Convert social media impressions directly into active conversions on shelf, without friction for the shopper.

Accelerate penetration and growth

Activate your target audience strategically in-store. Drive proven penetration by rewarding shoppers directly for their purchase choice and lower the barrier to trials.

Build your own first-party data

Get complete insight into your activation campaigns. Receive valuable data about who your shopper is and how your marketing investments directly contribute to actual transactions.

See Cashforward in Action

See how easy it is to set up campaigns and how the consumer experience works in practice.

Consumer Flow

From social media campaign to landing page: see how consumers request their code.

Case Study: Plus & Sprite

See how consumers seamlessly claim their instant reward at checkout via their smartphone.

Backoffice Demo

Discover how quickly you can set up and manage a new campaign in our intuitive dashboard. Dummy data. For demo only.

Cashforward & Simpling vs Traditional Cashback

Why our solution is the smart alternative for modern retail activations

The Cashforward & Simpling Vision

Connecting Brands with Gen Z

Are you a brand struggling to connect with Gen Z buyers and finding traditional cashback or sampling campaigns slow and inefficient? Cashforward & Simpling offers a smart, digital-first platform designed to bridge that gap. We help brands engage young consumers through instant digital rewards and targeted product sampling, delivered seamlessly at checkout.

Instead of waiting for rebates, customers receive product-specific digital vouchers or gift cards upfront, getting instant discounts or free products simply by scanning a code. This boosts customer experience and provides immediate gratification, perfectly suited for Gen Z preferences.

For brands, our platform means no more cumbersome receipt handling, reduced support costs, valuable first-party data capture before a purchase is even made, and fully traceable campaigns from marketing touchpoint to in-store use.

Whether it's driving sales with instant rewards via Cashforward or enabling smart product trials with Simpling, we provide a reliable, completely digital solution to connect with and retain the next generation of consumers. It's smarter shopping, instant rewards, and simplified sampling, all in one.

Frequently Asked Questions

What is Cashforward & Simpling?

Cashforward & Simpling is a digital-first platform that offers instant rewards and product sampling solutions for retail activations. We provide a seamless, mobile-first experience for consumers and valuable first-party data for brands and retailers.

How does Cashforward differ from traditional cashback?

Cashforward offers instant digital rewards at checkout instead of delayed cashback. Consumers receive vouchers or discounts immediately without needing to submit receipts, providing better user experience and higher engagement.

Is Cashforward suitable for Gen Z consumers?

Yes! Cashforward is specifically designed for Gen Z. It offers instant gratification, mobile-first experience, and seamless digital interactions that resonate with younger consumers.

Can we use Cashforward offline and online?

Yes, Cashforward works both offline and online. Consumers can use digital vouchers in physical stores at checkout or online, making it a flexible solution for omnichannel retail.

What data insights do we get from Cashforward?

Cashforward provides complete traceability from marketing touchpoint to in-store usage. You get conversion data and full activation insights for better campaign optimization, including location, time, and specific store data.

What does a Cashforward campaign cost?

Cashforward campaign costs are comparable to campaigns via platforms like Tikkie and Scoupy. The difference lies in the returns: Cashforward typically delivers higher conversion because the user experience is much simpler and faster. Consumers get their benefit immediately, without complicated cashback processes or waiting for money. Additionally, you build valuable first-party data with Cashforward.

Is Cashforward a platform-agnostic solution?

Yes! Cashforward operates on a Bring Your Own Voucher (BYOV) model, making it platform-agnostic. You can integrate your existing voucher systems and loyalty programs.

Can I set up a TikTok or Instagram campaign with Cashforward where consumers can pick up a product for free or with a discount in-store?

Yes, that's exactly where Cashforward makes the difference. You can easily set up a campaign via TikTok, Instagram or (micro) influencers and direct consumers straight to a Cashforward campaign page.

How did the Cashforward & Simpling campaign work with Sprite at PLUS?

In 2024, we set up our first real-world case study with Coca-Cola Europacific Partners and PLUS's retail media team around Sprite Zero Sugar. A pre-selected target group of PLUS customers received an invitation via email newsletter to pick up a free Sprite Zero Sugar in-store.

What is the difference between Cashforward and Simpling?

Cashforward is a modern and digital alternative to cashback campaigns, while Simpling is for sampling campaigns. Both run on the same concept and system: product-bound vouchers or gift cards.